The Louvre Museum in Paris recorded a record number of visitors in 2018: about 10.2 million people. It is an unprecedented number for this institution which, thanks to these figures, has become the most visited museum in the world.
"For the first time in history and for the first time in the history of museums, over 10 million tourists visited the Louvre in 2018 , " said Jean-Luc Martinez, president of the institution's CEO, according to the BBC.
The Guardian thinks that the record would actually be due to Carter - Beyonce and Jay-Z - who rented the Luvrul for a day in 2018 to shoot the APESHIT video , a reminder of how art deleted from history actors who were not white.
The video opens with portrait of Mona Lisa and ends with Portrait D'Une Négresse. The music stops for a few minutes to show us a portrait of Madame Récamier's painting.The video, choreographed by Belgian ballerina Sidi Larbi Cherkaoui, was filmed discreetly on the night of May 31st to June 1, 2018 at the Louvre Museum in central Paris and presented during a London concert in their world tour OTR II.
The bodies of seemingly empty dancers alternate with the pictures of historical paintings signed by Jacques-Louis David, Napoleon Bonaparte's court painter, or Leonardo Da Vinci's Gioconda, and sculptures such as Venus of Milo or Victoria of Samotrace.
According to Le Parisien, APESHIT is a political video that seeks to "affirm the equality of African-American and White culture."
The video sparked tourists' interest and forced them to cross the museum's doorstep. Thus, the Louvre Museum recorded a 25% increase in the number of visitors by 10.2 million people compared to 8.1 million in 2017, thus losing its own record in 2012, when no less than 9.7 million of people have passed the threshold of the institution that houses famous works of art.