The capital of the Netherlands has lost one of its tourist symbols after the huge letters “I am Amsterdam” have been removed from the Museum Square, an initiative of the municipal council that seeks to halt the growth of tourism.
With a height of three meters and 23.5 meters wide, the red and white letters were one of the biggest tourist attractions and were in front of the Rijskmuseum for 14 years. The word game “I am Amsterdam” had become a symbol of the city, hundreds of thousands of tourists posting on Facebook and Instagram with him. Now the letters have been taken to a city hall warehouse, the city council being of the opinion that it no longer represents the Dutch capital’s vision. “The” I am Amsterdam “message is that we are individualists in this city, but we would like to show something different – diversity, tolerance, solidarity,” one of the council members motivated, according to inews.com.uk . In addition, the huge letters were a good way to promote the Dutch capital and contributed to the massive growth of tourism, which in recent years has left negative footprints on the inhabitants and the city. The withdrawal of the sign was also a consequence of the overwhelming increase in the number of tourists faced by Amsterdam.
In addition, the huge letters were a good way to promote the Dutch capital and contributed to the massive growth of tourism, which in recent years has left negative footprints on the inhabitants and the city. The withdrawal of the sign was also a consequence of the overwhelming increase in the number of tourists faced by Amsterdam. The city with 850,000 inhabitants was visited by more than 21 million tourists in 2017, leading to overcrowding of streets, cafes and restaurants. “These letters in the Museum Square have become a symbol of mass tourism that has negative effects,” said councilor Udo Kock.
Removal of the sign is the latest in a long series of measures taken to halt “invasion of tourists”. In May, the Dutch government announced that cruise ships are no longer allowed to stop in the center, and boat trips and bicycle tours will be banned, while tourist tax will increase by up to 7%. However, the board does not exclude the possibility of returning “I am Amsterdam”, but in another place. The author of the slogan said he was shocked by the authorities’ decision: “I do not understand the message at all. I’m a part of Amsterdam. Both as a citizen and as a visitor. Together we are Amsterdam, the city of which everyone wants to belong to. “I am Amsterdam” connects people, gathers people. “
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